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Multi-CRM integration using microservices and ETL automation for marketing automation platforms

Engagement details

Integrating multiple data streams can be a complicated and tiresome process. Once the integration part is completed, normalizing the information, extracting useful insights from it, and tracking the information source after aggregation can be a hectic process. Above this, adding a new data module can become a tedious and time-consuming process. One has to go through the normalizing and aggregation process every time a new data module is to be added.


Cloud, Big Data

Tools and platforms

Ruby on Rails, Amazon RedShift


  • Optimized performance and resource utilization
  • Simplified operations and reduced time for addition of new data module

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