Multi-CRM Microservices & ETL for Marketing Automation

See how Opcito achieved multi-CRM integration using microservices and ETL automation for marketing automation platforms

Engagement details

Integrating multiple data streams can be a complicated and tiresome process. Once the integration part is completed, normalizing the information, extracting useful insights from it, and tracking the information source after aggregation can be a hectic process. Above this, adding a new data module can become a tedious and time-consuming process. One has to go through the normalizing and aggregation process every time a new data module is to be added.

Technologies

• Cloud
• Big Data

Tools and platforms

• Ruby on Rails
• Amazon RedShift

Benefits

• Optimized performance and resource utilization
• Simplified operations and reduced time for addition of new data module