Job Description

We are looking for a Digital Marketer with solid digital marketing and lead generation experience. The candidate must be self-motivated, a go-getter, and an out-of-the-box thinker, willing to develop, implement, and manage marketing campaigns promoting the organization's services. They must enhance brand awareness, drive web traffic, and acquire leads/customers while managing the website. They must manage and maintain the website's functionality, optimization, appearance, content, and performance. The candidate must demonstrate a high level of ownership, integrity and creativity.

Key Responsibilities

Technical SEO:

• On-page optimization: Conduct keyword research, optimize title tags, meta descriptions, header tags, image alt text, and internal linking.
• Technical audits: Perform regular technical audits to identify and address issues such as broken links, crawl errors, and mobile responsiveness.
• XML sitemap creation and submission: Create and submit XML sitemaps to search engines to improve discoverability.
• Schema markup implementation: Implement schema markup to enhance search engine understanding of content and improve rich snippets.

Off-page SEO:

• Link building: Develop and implement link building strategies, including guest posting, outreach, and broken link building.
• Local SEO: Optimize for local search by creating and managing Google My Business listings, local citations, and directory listings.

Analytics, Performance and Reporting:

• Web analytics and performance: Use tools like Google Analytics and Search Console to track website traffic, user behavior, and conversions.
• Keyword ranking tracking: Monitor keyword rankings and track progress over time.
• Performance analysis: Analyze campaign performance metrics, identify trends, and make data-driven recommendations for optimization.

Social Media Marketing:

• Create and implement a strategy to engage the target audience via social media and achieve business goals.
• Oversee day-to-day social media operations, including content scheduling, publishing, and community management.
• Analyze and report on performance: Track key metrics, analyze campaign results, and provide data-driven insights.
• Stay up-to-date on trends: Stay informed about the latest social media trends and best practices.
• Community management: Monitor and respond to social media comments and messages, fostering a positive online community.

Lead Generation:

• Run paid campaigns: Plan, execute, and optimize paid advertising efforts.
• Analyze and report: Track performance metrics, analyze results, and provide insights.
• Generate leads: Utilize social media tactics, email campaigns to capture leads and drive conversions.

Good to have

• Excellent command over English 
• Knowledge of direct marketing activities 
• Understanding of market segmentation, customer personas, and improving marketing processes accordingly 
• Market research skills
• Experience in building and managing websites with Drupal
• Knowledge of HTML, CSS, JavaScript, jQuery, and PHP  
• Experience in setting up and optimizing PPC campaigns on all major search engines  
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 
• Knowledge of automation workflows and interactive tools like chatbots 
• Knowledge of web hosting services  
• Hands-on experience in social media automation platforms and knowledge of basic social media hygiene practices.

Why should you join Opcito?

We are a dynamic company that believes in designing transformation solutions for our customers with our ability to unify quality, reliability, and cost-effectiveness at any scale. Our core work culture focuses on adding material value to client products by leveraging best practices in DevOps, like continuous integration, continuous delivery, and automation, coupled with disruptive technologies like cloud, containers, serverless computing, and microservice-based architectures.

Here are some of the perks of working with Opcito:

• Outstanding career development and learning opportunities 
• Competitive compensation depending on experience and skill 
• Friendly team and enjoyable work environment 
• Flexible working schedule 
• Corporate and social events